February 5, 2020 by admin
Style Tile – Logo – Brand Identity 2020
This is the actual process of composing the style tile. Determine themes from the aggregated adjectives and begin to match them up with styles. The Style Tiles give the client a point of reference to determine if you both are on the same page.
Elements of design
Line
Color
Shape
Form
Pattern
Space
Texture
Principles of design
Unity
Harmony
Balance
Rhythm
Emphasis
Part 1. Please complete the following.
- Determine a color palette.
- Select a limited range of shapes, textures, and patterns for your strategy.
- Find or create imagery or fine art that inspires you. Some people include industrial design images that inspire them.
- Select one or two typefaces.
Please organize your assets (You can consider the above list as “asset collection” for your Style Tiles) on an 11″ x 17″ Artboard in Illustrator. As always you may deviate from the above dimensions if your concept warrents it. Please ask for my advice regarding this.